You use your marketing dollars to promote the benefits of your product. But are simple value statements really enough for today’s skeptical consumer? They want proof that what you say...
Whether your customers value your content or just dismiss it as “advertorial” marketing material is determined by one question: Are you producing data-inspired content? In today’s multimedia world, every marketer can be a storyteller. But...
According to one definition, content marketing is “delivering information that makes your buyer more intelligent … instead of pitching your products or services.” That is the content side of things. Marketing...
Do you ever wonder how you can increase customer loyalty? In this infographic from Smart Insight, a purveyor of digital marketing advice, we learn that digital marketers see content marketing...
We had lots of fun closing out the summer with exceptional content about managing online sales tax for digital goods, finding new ideas for email marketing campaigns, creating more effective...
This June, the cleverbridge Ecommerce Blog devoted itself to teaching our audience about the KPIs for reducing customer service contacts, the five features of effective ecommerce sites, and the lie...
We’re big advocates of the B2B ecommerce market here, and we understand that B2B product marketers have a tough job. They are required to explain complex solutions in a manner that appeals to users...
This February, we posted some great content on a variety of topics — all of them relevant to those who sell digital goods online. On the topic of security, we...
I hope your year started off well, with lots of conversions and completed checkout processes. To help those individuals and teams responsible for generating ecommerce revenue, we spent this month...
This month on Building Keystones we featured the cleverbridge Ecommerce Benchmark Report, a must-read for those interested in best practices gleaned from processing millions of monthly ecommerce transactions in over 250 countries. We also offered...
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